Moonboon is a Danish B2C retail company specialising in designing and selling baby products, such as baby hammocks, cradles, and related accessories. Moonboon is known for its focus on organic materials and sustainable production practices. I was part of the Marketing team.
- Designed 100+ marketing assets including banners, newsletters, SoMe content, website updates, print, POS materials and labels, enhancing brand visibility on the website, LinkedIn, physical products, and stores like Illum Bolinghus.
- Maintained image quality on 50+ images by retouching website visuals in Photoshop, improving the customer's e-commerce experience.
- Helped the company prepare for two product launches by supporting a photoshoot consisting of two children, three babies, and an adult model, doing PR research, driving successful product launches and growing the product catalogue.
Photography / Kristian Holm
Styling / Antonie Roeper
Creative Direction / Kasper Duelund
Graphic Design / Mariana de Sousa e Brito
